What a business website must show in the Czech Republic

If you run a business in the Czech Republic, your website is not only marketing. Czech law expects certain information on it, and missing details are an easy thing for a competitor or an authority to point out. Here is a plain English checklist.

This article is a practical overview, not legal advice. Rules change and your situation may differ, so for anything specific, especially in e-commerce, check with a Czech lawyer or accountant.

1. Who you are: identification details

The Czech Civil Code requires entrepreneurs to state basic identification details on their business documents and on their website. In practice that means:

• Your name or business name, exactly as registered.
• Registered office or place of business.
• Company identification number (IČO). Every Czech business has one, including sole traders.
• Register entry, if you are in a public register: for a company, the Commercial Register, the court and the file number.
• VAT ID (DIČ) if you are a VAT payer. It is mandatory on invoices and most businesses show it on the website too.

The usual place is the footer and the contact page. It also builds trust, because customers can use the IČO to look you up in the public business register.

2. Privacy notice (GDPR)

As soon as your website collects personal data, for example through a contact form, you must tell people who processes the data, for what purpose, on what legal basis, how long you keep it and what rights they have. The standard solution is a privacy page linked from the footer and next to every form.

Keep forms lean. Ask only for what you need to answer the enquiry. That is good for data protection and good for conversion too.

3. Cookies and consent

Since 1 January 2022 the Czech Electronic Communications Act requires prior consent for cookies that are not strictly necessary, such as most analytics and advertising cookies. Strictly necessary cookies, for example those that keep a shopping cart working, do not need consent.

In practice you need a cookie banner where refusing is as easy as accepting, and analytics or ad scripts that respect the choice. Ask whoever builds your website how consent is handled and how much measurement data you lose when people refuse.

4. Extra rules for online stores

Selling to consumers online brings additional obligations. The most important ones:

• Terms and conditions that the customer can read and save before ordering.
• Final prices including VAT and all fees, with delivery costs clearly shown before the order is completed.
• Right of withdrawal: consumers can generally withdraw from a distance contract within 14 days, and you must inform them about it, including a withdrawal form.
• Complaints procedure explaining how to make a warranty claim.
• Out-of-court dispute resolution: information that consumers can turn to the Czech Trade Inspection Authority (ČOI).
• Czech language: if you sell to Czech consumers, the key information and terms should be available in Czech.

5. What is not required but strongly recommended

• A real phone number and an address people can find on a map.
• A Google Business Profile with the same name, address and phone as the website.
• Prices or at least a starting price. Czech customers are used to seeing them and many will not ask.
• A Czech version of the website if your customers are Czech. See how to build a bilingual Czech and English website.

Quick checklist

How I handle it at Webify

Every website I build includes the identification details, a privacy page and a cookie banner as standard, and online stores get the checkout pages listed above. A custom website starts at CZK 19,990, an online store with payments from CZK 79,900. Communication is in written English and you get the price and deadline in writing before I start.